Reflections

Insights

Personal reflections on AI, accountability, and the value of voice. Written in Swedish with English summaries.

Each Meeting Alone Drives Nothing

Each Meeting Alone Drives Nothing

It is not Copilot versus protocol versus handwritten notes. It is all meetings together versus each meeting alone. Loose summaries drive no outcomes. The sum of them can.

April 2026
The one who succeeds with AI isn't who you think

The one who succeeds with AI isn't who you think

On why the person who gets the most from AI isn't the most technical one — but the one who understands the business outcome. Speed is proven. But speed without direction is just faster waste. The deciding factor is the one nobody talks about.

April 2026
They don’t want to understand — they want to check the box

They don’t want to understand — they want to check the box

On why leadership teams don't want to understand AI — they want to report that they've done something with AI. And why you can actually help with the latter, if you stop explaining the tool and start talking about their people.

March 2026
It doesn’t start with the prompt — it starts with you

It doesn’t start with the prompt — it starts with you

On why the most important thing you can do with an LLM has nothing to do with how you write the prompt — but whether you understood the task before you started typing.

March 2026
Mustaschmilen — from voice to production

Mustaschmilen — from voice to production

Mustaschmilen reopened March 27 — for the second year, on a platform that barely resembles the 2025 version. 70+ improvements. From hardcoded to fully configurable. This is what AI-first looks like over time.

March 2026
Messy and crisp

Messy and crisp

Two words that name something that had no name. On how I calibrate my own input layer — and why it determines what comes out.

March 2026
My job is the questions

My job is the questions

On what happened when I stopped writing instructions to AI and started asking myself questions instead.

March 2026
AI Forces You to Think Harder

AI Forces You to Think Harder

On why AI doesn't reduce cognitive load — it transforms it. And why that's the whole point.

February 2026
The Checkpoint Is the Job

The Checkpoint Is the Job

On why I refuse auto-commits, auto-changelogs, and every form of unsupervised automation.

February 2026
It Was Never a Technology Question

It Was Never a Technology Question

About the time I dismissed a question as magic. And realized neither of us had the answer.

February 2026
From conversation to website

From conversation to website

How a 15-minute phone call became a complete website. And why nobody asks how it happened.

February 2026
Text Is Data

Text Is Data

Why all professional work is fundamentally about text — and why that changes the entire picture.

February 2026
One Person, a Thousand Deliveries

One Person, a Thousand Deliveries

How knowledge, chain, and accountability allow one person to deliver what used to require a team — and why that changes everything.

February 2026
You Can't Validate What You Don't Understand

You Can't Validate What You Don't Understand

Why AI amplifies what you already know but doesn't replace what you lack — and why the hype is dangerous.

February 2026
Three channels, one place

Three channels, one place

The practical infrastructure for capturing everything that gets said — online meetings, in-person meetings, and phone calls in the same pipeline.

February 2026
Your Meeting Summary Is Worthless

Your Meeting Summary Is Worthless

Why generic AI summaries make the documentation problem worse, and what you should do instead.

February 2026
I Said It a Year Ago

I Said It a Year Ago

On being early, the limits of context windows, and what happens when the market finally catches up.

February 2026
Everything I Say Ends Up as Text

Everything I Say Ends Up as Text

On voice as raw material, why transcription changes everything, and the position nobody has claimed.

February 2026
I Am Smarter Than AI

I Am Smarter Than AI

On responsibility, judgment, and why the consequence of being wrong makes you smarter than any AI model in existence.

February 2026